Firms in the securities and brokerage businesses in Korea have confrontedfierce competition in the national market, which has consequentially led to international growth being considered a popular choice that was tactical.
The chief executive officer of Hyundai Securities Co., Ltd., a Korean securities firm, imagines his company turning into the "pan-Asian market leader." As a consequence, he is pursuing a foreign expansion strategy in Hong Kong and Singapore.
Yet, given the popularity of international growth in these regions, the markets are exceptionally competitive. Has the CEO made an appropriate strategic decision?
PUBLICATION DATE: July 08, 2014 PRODUCT #: W14257-HCB-ENG
This is just an excerpt. This case is about STRATEGY about STRATEGY & EXECUTION
Related Case Solutions & Analyses:
Search Engines in Search of Fair Play
Creating and Managing Economic Competitiveness: SAGIA
How the US lost out on IPhone work
How to Become a Sustainable Company
The Popcorn Predicament: Competition, Conflict and Buying Behaviour
Haier in India: Building Presence in a Mass Market Beyond China
Nonmarket Action and the International Counter-Money Laundering Act (H.R. 3886
In Search of the Secrets to Longevity
Cargill (A)
R.R. Donnelley: Country and Opportunity Analysis in Eastern Europe
