Holcim Philippines And The Use of Alternative Fuels And Materials Harvard Case Solution & Analysis

IMD-2-0108 © 2005
Steger, Ulrich; Salzmann, Oliver; Ionescu-Somers, Aileen

Ferdinand Pecson; AFR manager for Holcim Philippines; strongly promotes the utilization of alternative fuels and raw materials (AFR) in his plants to cut fuel costs. After extensive discharge tests; consultation with the Philippine authorities and local stakeholders; Holcim legally and successfully sources various wastes from several important businesses. In its draft strategy on co-processing; the Philippine government board has encouraged all major stakeholders including conservation organizations and community representatives to a public hearing in Manila.

Ferdinand is planning for this occasion; at which opportunities and risks related to co-processing will probably be discussed on a national scale for the very first time; when an anonymous e-mail accuses Holcim; its AFR providers and also the Philippine authorities of easing the burning of hazardous waste in Holcim's cement kilns. Aside from regaining the trust of his AFR suppliers; Ferdinand needs to obtain the buy in from the stakeholders

Subjects: Stakeholder management; Co-processing; Issues management; Corporate sustainability; Waste management; Alternative fuels & raw material
Settings: Philippines (applicable to similar developing countries); Cement; 2003 Sales: CHF 12 billions; employees: 48;000; August 2004

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