Coffee Wars in India: Starbucks 2012 Harvard Case Solution & Analysis

Starbucks entered Indian market in late 2012. The scenario illustrates Starbucks globalization strategy, its achievements in Chinese economy and the vision for India. The scenario asks if Starbuck can duplicate its success in China in India.

PUBLICATION DATE: March 04, 2015 PRODUCT #: 715452-HCC-ENG

This is just an excerpt. This case is about STRATEGY & EXECUTION

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