Director of Customer Service in Henderson bas, an interactive advertising company, trying to decide how to set the price of the newly proposed campaign Halpernia Industries, one of her clients. Although the strategic direction of the campaign have been agreed, Halpernia rejected two creative proposals have already been submitted to it. The director was sure how to put a price on the campaign. It is necessary to balance the need for the company to be profitable on the importance of maintaining relationships with the client Halpernia, deciding whether to charge Halpernia for the substantial amount of work that went into the rejected proposal. "Hide
by John S. Haywood-Farmer, Nicole Shomair, Ari Shomair Source: Richard Ivey School of Business Foundation 9 pages. Publication Date: November 18, 2008. Prod. #: 908D08-PDF-ENG
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