Grand Circle Corp. and the US Tour Operating Industry Harvard Case Solution & Analysis

While the president of Grand Circle Corporation (GCC), a tour operator, was pleased with his performance to date, the industry has recovered from the events of September 11. GCC was still profitable, but customer deposits for the upcoming trips decreased significantly from a year earlier. He was not sure whether he can take the GCC to the next level and reach $ 1 billion top line goal. He has the right structures and processes in place? How many referrals if they offer for 2002? What types of products they need to focus on? Which segments they should focus on? As they have to sell them? Pricing approach that they should take in 2002? What gaps do they need to be closed to achieve its $ 1 billion sales goal in five years? Includes information and background at a U.S. tour operator in 2001. "Hide
by James Henderson, Martin Zanone Source: Babson College 39 pages. Publication Date: January 1, 2005. Prod. #: BAB120-PDF-ENG

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