Goodwill Industries of Greater Grand Rapids Harvard Case Solution & Analysis

The president and also the chief executive officer (CEO) of Goodwill Industries of Greater Grand Rapids Inc. (Goodwill) was examining a staff suggestion to begin selling donated books online. Her initial response to the suggestion was to approve the idea without any booking; yet, some sharp questions raised during discussion at a recent board meeting caused her to revisit her support for the project.

The CEO ascertained that to make a thoughtful recommendation about the proposal, she needed to evaluate three main standards: 1) The strategic and financial fit of the proposition in regards to the current salvage buyers of Goodwill's books; 2) The managing and earnings needs of Goodwill's retail stores, and; 3) Alignment of the proposal with Goodwill's mission statement.

PUBLICATION DATE: September 15, 2010 PRODUCT #: 910M81-HCB-ENG

This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP

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