GENERAL MILLS ANAYSIS REPORT Harvard Case Solution & Analysis


Company Background

            General Mills Incorporation (Ticker: GIS) is one of the leading marketer and the manufacturer of the branded consumer foods which are sold to its target consumers through the retail stores of the company. The company was founded by Robert Smith and incorporated in the year 1856. The company is headquartered in Minneapolis suburb of the Golden Valley, Minnesota. There are many well-known brands today which are marketed by the company such as Great Giant, Pillsbury, Puffs, Cocoa, Colombo and Betty Crocker. The food products of the company are marketed in more than 100 countries around the world. The sales of the company are categorized into for businesses which are the US retail business, international, joint ventures and convenience stores and foodservice business. Standing at the end of the fiscal year 2015, the global sales for the company are $ 17.6 billion. Overall, the company has a long standing history of business growth, profitability and shareholder value creation.

Competitive Landscape

            The food and processing industry is highly competitive. There are many players in the market which dominate the industry with their different branded food products and packages. General Mills Company is a strong player in the market. The main competitors of General Mills Company in this industry are the Kellogg Company, Seneca Food Corporation and the Kraft Foods Company. There are also other three competitors of the company, which are conAgra foods, Danone and Campbell Soup but we will focus on the first three competitors since they match the size and structure of the General Mills Company. The company is competing against all these competitors on the basis of its core competencies. The management of the company regards the knowledge of the consumers as the core competency. The financial statement ratio analysis highlights the performance of General Mills Company as compared to its competitors and also the food and processing industry.

Corporate Governance

            The management of the company has always showed a long standing commitment to the principles of corporate governance. The company achieves the strategic objectives of the company through its corporate governance practices which benefits the shareholders of the company.

            The board of the company makes all the important decisions and the board of director is appointed by the shareholders of the company based upon a well-defined criterion of integrity, independence, ability to commit sufficient time, judgment, experience and a proven record of accomplishment. All the directors of the company are committed to align their interests with the interests of the shareholders of the company.Directors meet with the shareholders regularly to report them on the performance of the General Mills Company regularly. Moreover, the directors are paid performance based compensation, which aligns their interests with the strategic objectives of the company.

            The audit committee of the company is also made up of the non-employee and independent directors which oversees all the internal control, adequacy, integrity and the financial reporting processes. Overall, the corporate governance practices are strongly followed by the board of directors of General Mills Company and this is also reflected in the operations of the business.

Financial Statement Ratio Analysis

The financial statement ratio analysis has been performed for the General Mills Company for the last five years and the next year based upon the projected balance sheet and the income statement of the company....................

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