Fu Ji Food and Catering, Chinese Version Harvard Case Solution & Analysis

The biggest corporate caterer in China, Fu Ji, is thinking about its financing strategy adapts the entire corporate strategy. Fu Ji has enjoy phenomenal growth as the corporate catering market in China grows. But that increase in the business also entails a transition from a single restaurant to a catering business, subsequently to a restaurant chain.

What does it require to do on the funding side to accommodate the transition of its business model? The firm is scheduled on the Hong Kong Stock Exchange and is thinking about issuing additional convertible bonds to fund its growth. What exactly is the funding need? What are the alternative sources of funds that it has? How would the choice of financial instrument affect, and be impacted by, the company strategy and the general growth of the financial markets in China influences the instrument choice?


This is just an excerpt. This case is about FINANCE & ACCOUNTING

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