From Imitation to Innovation: Zongshen Industrial Group Harvard Case Solution & Analysis

As Zuo Zongshen went conversion Zongshen Industrial Group from early on a motorcycle simulator company's business, which is increasingly focused on innovation as a way to get out of the hyper-competitive commodity business, he is constantly faced with new challenges. The company has become a leader in the gasoline motorcycle and small gas engines, but higher taxes and restrictions on the use of motorcycles in congested urban areas has created new industries, electric motorcycles, which are a threat to the core business of the company. Sources of technology for these electronic bikes and the recruitment and retention of management and creative talent, the company needed a constant problem. The case traces the development opportunities in the Zongshen Industrial Group, as it once was in the early stages of simulation contribute to the rapid technological learning and upgrading, and how it is using a unique corporate structure and list of strategies to finance the acquisition of important technologies. "Hide
by Willy Shih, Nancy Hua Dai Source: Harvard Business School 19 pages. Publication Date: May 11, 2010. Prod. #: 610057-PDF-ENG

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