From Beijing Jeep to ASC Fine Wines: The Story of an American Family Business in China Harvard Case Solution & Analysis

Just over a decade later in the automotive industry, leveraging contacts from his time in 1996, he founded ASC Fine Wines with his son, Don Jr. Despite many challenges, from constructing a distribution network from the ground up to Chinese Customs throwing Don Jr. in penitentiary, the St. Pierres won, and ASC was standing tall as China's number-one fine wine importer by quantity and value in 2013.

ASC had developed a reputation for quality of product and service, beating out the competition of private wine importers and state -owned enterprises. Will ASC make transformation from being a family-owned company to a part of Suntory Holdings and still boom? Could ASC under its leadership continue to adapt to the changing marketplace for fine wine in China?

PUBLICATION DATE: March 14, 2014 PRODUCT #: 314053-HCB-ENG

This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP

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