The instance describes a five-year effort (2006-2011) of distribution rationalization and consolidation at Ford. The fiscal catastrophe in the second-half of 2008 forced GM and Chrysler into insolvency. Having completed the supply overhaul work by 2011, its senior managers wondered how the transformed distribution channel would meet the needs of its own new product strategy developed in response to the financial catastrophe.
PUBLICATION DATE: May 12, 2011 PRODUCT #: 511132-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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