In early 2010, Paul Conforti in the final, a Boston-area premium dessert restaurant, decided to replace it with a more traditional mystery shoppers with a tour in place to collect marketing research. A field survey using a smartphone based on an "application" for the collection of data with actual clients in real time. Based on initial results, Conforti was concerned that the results may be "too good" and his decision before the end of Mystery Shopping can be steep. Students can be assessed as a new method of market research and conclusions from this information. Note: Finale and surveys on the site is one of two companion cases. Companion case, Finale - just desserts primarily related data analysis and interpretation of data and has a SPSS data set is available. Final inspection and on-site allows students to deal with the consequences of administrative data. "Hide
by Susan F. Sieloff, Felicia Lassk Source: North American Case Research Association (NACRA) 16 pages. Publication Date: December 1, 2011. Prod. #: NA0137-PDF-ENG
