Evolving from Information to Insight Harvard Case Solution & Analysis

Business leaders often believe that their organizations are overwhelmed with business process information, but this information is relative trickle, say the authors, in comparison with the wealth of the physical world, the biological, social and personal data, preferences, and that powerful technology will allow. A huge amount of this information is unprecedented, but so is the complexity of dealing with it. However, despite its size and fragmented nature, these data are potentially useful for the business, because the processing power required for the merger, the management and the meaning of them also has advanced and become more affordable. On the basis of the working sessions with hundreds of international organizations, the authors show how promising companies position themselves in front of the information curve is moving quickly and down on two parallel tracks: improving the company's ability to collect and access to new forms of data, and at the same time the development of institutional capacity to use these data to understand. "Hide
by Glover T. Ferguson, Sanjay Mathur, Baiju Shah Source: MIT Sloan Management Review 10 pages. Publication Date: January 1, 2005. Prod. #: SMR161-PDF-ENG

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