European Airline Industry 1993 - 2009: Flying into Turbulence (A) Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

This case illustrates the evolving structure of the airline industry in Europe and the competitive determinants in the industry. This case was originally considered the conditions of the aviation industry before deregulation. The evolution of the industry after deregulation and then examined. Consider the competition between incumbents and new entrants, and the emergence of low cost carriers in the industrial structure. The case illustrates the incumbents different responses to changes in industry structure and the evolution of new customer segments. The case further illustrates the various competing demands, structural changes in the period between 1993 to 2000 and beyond, as well as incumbents and entrants choice as the basis for changes in competition in the industry. Employees and applicants competitive positioning and changes in positioning are also considered. Finally, the case also illustrates the possible new business models and their relation to the competitive positioning and industry structure. The case is in the years 1993 to 2000, when deregulation was developed in the industry to attract significant and substantial changes in the structure of the industry. "Hide
by Venkat Subramanian, Samuel Tsang Source: University of Hong Kong, 38 pages. Publication Date: June 29, 2010. Prod. #: HKU901-PDF-ENG