EnerNOC: DemandSMART Harvard Case Solution & Analysis

EnerNOC is an energy company with an innovative business model: it acts as an intermediary between the power industry and consumers. This is a contract with an electricity users wishing to reduce demand during periods of peak energy demand, and sells it as excess capacity in the electric power companies. The Company faces turmoil in energy markets due to the sharp increase in natural gas and Fracking by increasing the supply of natural gas. The case allows students to evaluate the business model EnerNOC - including its environmental impact - and the potential impact on its business Fracking. The matter is accessible to non-specialists, as it provides background on the power and discussions about Fracking for natural gas. Given the significant environmental impacts of energy and electrification of industry, the event has a special significance for the courses, which focus on energy, environment and sustainability. "Hide
by Michael W. Toffel, Kira Fabrizio, Stephanie van SICE Source: Harvard Business School 21 pages. Publication Date: Aug 08, 2012. Prod. #: 613036-PDF-ENG

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