Emirates: Connecting Unconnected Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Emirates: Connecting Unconnected Case Solution

Introduction

Emirates airline is one of leading airline Services Company. It is Dubai-based company and is wholly owned by the government of Dubai. Furthermore, the Emirates Airline shave been growing at the good rate, because it is expanding strategically around the world, by expanding its wings throughout all continentals. Since it has added 150 new planes to the company, and it also added 23 new routes in the Asia, Europe, Middle East, Africa and America as well. However, the increasing complexities of the international airline industry were fueled, by the increasing competition in the market.

However, the move of the Emirates airline could be suspected and might face a worse situation, due to the increasing complexities of the market. Indeed, the Emirates record order of the 150 new airplanes, and new routes that required almost an investment of $117 billion, which included the purchase of 777 X s of $76 billion, and A 380 s buses of $23 billion. Furthermore, the capacity growth of the company has been expected to be 18.4%, due to the increased capacity of the planes into the routes, and due to the added 23 new routes also supported the expectations.

Consequently, the Emirates became a third largest leading airline company globally, with the highest number of international passengers, and by the increased capacity as well. However, it was a concern for the company that how should it deploy its newly purchased aircraft at the newly added routes. Because, the international airline industry has already under the huge competition. So, it was a big question for the Emirates that how it strategically beat the market with a clever move to capture the whole market, and passengers from the all over the added destinations.

Since, the company also has concerns that would its existing model is compatible with the new market challenges. Because, the company has huge success in the market for its unbeatable services, so it was important for the company to ensure that it is continuously providing value to the passengers.By having product innovation strategy, and sustained growth in the market.That. would allow Emirates to be ahead of competitors, with the increased capacity and expanded market reach within the given situation of huge competition.

Background

The Middle East region was not much developed,until the exploration of the black gold (oil). Meanwhile, the airline industry was dominated by the Gulf airline company established by the government of Bahrain, and other Arab regional emirates. Meanwhile, the government of Dubai compelled to establish Airline Company, after Dubai realized a reduction in the airline services. Therefore, the Emirates airline was established with an initial investment of $10 million and two planes as well.Since, the Dubai was not an attractive place for the tourists at that time, and gulf also has limited market.So the company expanded internationally with an integrated model of global hub, and spoke system to make the Dubai as a global hub for the airline.

On the other hand, the Emirates successfully expanded to many destinations across all continents including Europe, Asia, Africa, and the America as well, and it has become an example in the airline industry, and it became the largest airline company with 138 destinations across the globe. It made a history with being profitable for continuously 25 years. Meanwhile, it has 39.4 million passengers yearly and having employed 48,000 peoples with revenues of $19.9 billion. However, the increasing competition in the market has created complexities for the airline companies to sustain the growth. Since, there are many critical success factors in the airline industry.

Critical success factors

Customer service is a major critical success factor for the Emirates airlines. Since, it has been offering innovated and customer focused services and has consistency in the airline services. Meanwhile, the customer service is as important as fuel in the airplanes. Therefore, the continuous growth, and offering the product innovation is important for the company. Meanwhile, there are three major critical success factors customer service, sustainable growth, and competitiveness.

Emirates Connecting Unconnected Harvard Case Solution & Analysis

Consequently, it can be determined that Emirates company, is excellent in the customer services and expanding globally.Since, it has been striving to sustain the growth with being competitive in the market with a strategy of the differentiation, and cost effective in the market. Furthermore, the success of the Emirates airline could be denominated to the government of Dubai, but in what perspective would be discussed below in analysis................

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