Edison2 Harvard Case Solution & Analysis

Founder and CEO of Edison2 and its world-renowned team of designers, engineers and professional racers worked tirelessly for three years to design and build Very Light Car (VLC), which won the 2010 contest X Prize. Currently General Manager considers Edison2 which way they should. The only thing he thought Edison2 not try to become a traditional manufacturer of cars, given the large amount of new capital required and the likelihood that it will have to compete with long established giants in the industry. The Director-General has narrowed his choices to two possible ways: Edison2 can get to market specialty fleet in the United States or seek partners to reach the consumer vehicle market in developing countries. Reduction in the supply of money is the issue in this way, he has to decide which direction to take the company and how to go about doing it. "Hide
by Timothy M. Laseter, Yaroslav Hetman, Carly McHale Source: Darden School of Business 12 pages. Publication Date: February 24, 2012. Prod. #: UV6032-PDF-ENG

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