The founder as well as the CEO of Dialogue in the Dark (DID) had a very idiosyncratic background along with long-term professional experience.She developed a passion for working along with the blind and, through this passion, DID was brought by her to China. DID was a social business aiding the disabled through comprehension. Social entrepreneurship was a fairly new concept that had just recently been introduced in China.
Further, she encountered the challenge of executing and creating an effective business plan for DID for future growth and investment. Marketing and revenue outlets were limited and needed to be expanded for future growth and success.
PUBLICATION DATE: August 05, 2014 PRODUCT #: W14330-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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