Crowdsourcing and Brand Control Harvard Case Solution & Analysis

Crowdsourcing and Brand Control Case Solution

Numerous start-ups are reluctant to think about crowdfunding because little assistance exists on how the numerous types of crowdfunding include worth in various life cycle stages and which type is finest fit for which phase.

In reaction to this space, this short article presents a typology of crowdfunding, the advantages it uses, and how particular advantages relate to the recognized crowdfunding types. On this basis, we provide a structure for picking the best crowdfunding type for each phase in the startup life cycle, in addition to offering useful guidance on crowdfunding finest practices.

This is just an excerpt. This case is about  SALES & MARKETING

PUBLICATION DATE: March 01, 2017

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