Crisis Communication: The Asian Bird Flu Harvard Case Solution & Analysis

Crisis Communication: The Asian Bird Flu Case Solution

Bird flu was first discovered in Hong Kong in early 1997. This form of virus had been previously known to infect only birds but had now crossed the species barrier and infected individuals. By the end of 1997, the assured variety of instances had reached 17.

The implications for Hong Kong were various. Bird Flu not only endangered the well-being and well being of individuals of Hong Kong, but also changed the economy and reputation of Hong Kong when it comes to international tourism and trade. A communication strategy must be developed by the Hong Kong government.

PUBLICATION DATE: January 01, 1998

This is just an excerpt. This case is about ORGANIZATIONAL DEVELOPMENT

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