Cradle-To-Cradle Design At Herman Miller Harvard Case Solution & Analysis

Cradle-To-Cradle Design At Herman Miller Case Study Analysis

In addition to this, the traditional business approach says that the products are cradle to grave,which means that the products will be digging up, cutting down and then will be ending up as the toxic waste for the country and environment, while the C2C business approach says that the products are cradle to cradle, which means that the products will be digging up, cutting down and then will be ending up as the recycled waste for the country and environment. That means a new life to the material, which wouldn’t be hazardous and toxic for the company, country and environment.

C2C Implementation for Herman Miller

For C2C implementation;Herman Miller needs to make a number of adjustments to its operating strategy, in order to continue to gain a competitive advantage over its competitors. Companies need to take advantage of their own strengths and opportunities, and find appropriate strategies to mitigate their own weaknesses and threats. First, Herman Miller must continue to follow strategies that have contributed to its past performances significantly.

This ensures that the business is not affected by any change. It is recommended that the company should develop strategies to reduce its operating costs, to avoid loss incurrences or failures. The company does not propose layoffs to reduce costs. This can lead towardsthe loss of potential talent, which makes it difficult to reformat and upgrade your company.

Instead, you should consider other strategies, such as: buying raw materials at low prices, recycling, integrating technical systems into your operations and opening stores in the market to avoid logistics costs and reducethe top management salaries.

The company also needs to improve its mission, vision, long-term goals and direction of human resource management. This ensures that all employees are involved in their work and have their responsibilities focused on achieving the corporate goals.

Improving the human resource management service is one of the most important steps in improving the companies’ competitiveness. Measures, such as: employees’ training, motivation, building good relationships and sharing corporate priorities with them, tend to help Herman Miller Inc. in occupying the industrial market.

It is also important for the companies to promote the highest positions of their employees, rather than hiring executives from other companies, as senior executives. As a result, corporate employees may lose motivation and therefore refuse to work with the new CEO. In addition, the new CEO might cheat the company, because he has no knowledge and experience of working in the company.

Business should consider integrating the customer relationship management and other technical systems into its operations. This helps Herman Miller Inc. to provide relevant information to its customers. It will be cheaper and more efficient, thanks to a technical communication system with suppliers, customers and departments.

It also helps Herman Miller keep pace with the changing customer preferences and manufacture products that are fully compliant. The business will achieve customer satisfaction if it attracts and retains more customers.

Herman Miller Inc. should also consider investing in advertising activities in emerging markets, in order to raise awareness and inform and educate the consumers about its products. This increases the business’s sales, profits, market share and revenue. The above suggestions can put your business in a better position in terms of performance.

In 1997, Herman Miller (Herman Miller) launched a project to evaluate the number of environmental agreements that can help the businesses in achieving the environmental sustainability. Product Development, Engineering, Supply Chain Managers, and Environmental Affairs Departments Herman Miller worked with MBDC to develop the practical elements of the C2C design process. Herman Miller, in collaboration with MBDC; studied how to implement the C2C design protocol.

The Mirra chair was originally designed as a mid-range office chair with the retail price of approximately $ 750. This will be the first product designed under the C2C contract, from start to finish. Herman Miller’s product development process consists of four phases: exploration, development, launch and maintenance.

At the end of the development phase, after the basic project is completed; the production team will start designing the production line for assembling the Mirra chair. Filling the DfES material base requires much of preliminary work and uses long-term supply chain management for Herman Miller’s products.

Sales and Marketing: The Mirra chair is the first much sophisticated product to use the C2C protocol, so the price also depends on your marketing activities.

Closed cycle: Collect chairs and send to material recyclers:

  • Herman Miller can collect chairs alone.
  • Retailers can collect them.
  • Outsourced collectors can collect them.

In addition to this, the company needs to work on the three strategies, in order to implement the C2C business approach in the company. These three strategies are as follows:

  • The company should divert the focus of their efforts towards marketing.
  • The company should continue the usage of the current business model, which will help the customer to recognize the business’s integrity

And, the company should update its current machinery from traditional business approach to C2C business approach......................................

 

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