Cosan: The Making of a Global Leader Case Solution
Abstract:
This case analyses the internationalization procedure of Cosan, the Brazilian leader in the ethanol market. It analyses Cosan's worldwide advancement and its method to global development through joint endeavors and acquisitions. The business, the world's very first vertically incorporated maker of ethanol, deals with a variety of obstacles to keep its management in a sector which has actually ended up being extremely appealing to global giants like Shell or ExxonMobil.
Pedagogical Goals:
The case supplies a distinct point of view on the following concerns: 1) Examination of an internationalization technique with a focus on the sugar/ethanol market and, in specific, of a little household organisation in the farming sector. 2) Cosan's design for developing a global business.
This is just an excerpt. This case is about Strategy
published: 16 Dec 2011
Related Case Solutions & Analyses:
Dynamic Synchronization of Strategy and Information Technology
Entropia (A)
Maverick Lodging
DaimlerChrysler Merger: The Quest to Create One Company
Torrington Wuxi Bearings: From a State-owned Enterprise to a Sino-American Joint Venture
Troubled Marriages
Managing Performance at Haier
Global Strategic Management Hard Rock Café
Change Management at Tesco
Barrick Gold Corporation: Perfect Storm at Pascua Lam
