Columbus Tubing: Steel is Real Harvard Case Solution & Analysis

Columbus pipes should choose to improve the old technology (steel) or the development of new materials (carbon fiber). The decision should take into account the complex context: the increased demand for "old" products are made in Italy, increasing the production capacity of carbon fiber partners in Asia, wage growth in Asia, and the high level of wages in Italy. Two plans were presented to the Director General, Antonio Colombo. First push the development of all technology companies, perhaps even looking for new markets for them. The second is to streamline operations and redirect R & D resources to market a stylish, lower tech bikes. The company's future hangs in the balance.
To enhance their effectiveness, color cases should be printed in color. "Hide
to Daniel C. Snow, Gary P. Pisano, Elena Corsi, Gudrun Urfalino Kristinsdottir Source: Harvard Business School 20 pages. Publication Date: September 25, 2008. Prod. #: 609042-PDF-ENG

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