Coca-Cola and Huiyuan (B): Antitrust Barriers to Buying Top Chinese Brands Harvard Case Solution & Analysis

The Coca-Cola Company ("Coca-Cola") announced plans in September 2008 to acquire the largest domestic Chinese juice producer China Huiyuan Juice Group Limited («Huiyuan»). This acquisition will increase the market share of Coca-Cola from 12.7% to 20.2% of the juice market in the country this year. Because the Huiyuan brand fruit juice is one of the prominent Chinese homegrown brands, the news triggered public response back to the patriotic nationalism against the acquisition of Coca-Cola. Local manufacturers sap of were also protested, arguing that the expanded position on the market Coca-Cola's website would to banish them from business. To China's website antitrust by officials plan to, to to conduct a public the hearing in late December 2008 year. Coca-Cola's website senior executives mulling compared to the best strategies, to convince the authorities that this acquisition brings favor of consumers of and society in whole. Factors considerations may include the rationale for regulatory control M & A, merger synergies and the potential consequences of the merger on competition, consumers and the industry. (Note:. Case B covers antitrust ruling by the Chinese authorities on the case of Coca-Cola's website and its implications for foreign companies trying to expand its business in the country through the acquisition of top national brands) "Hide
on Ping Lin, Wen Zhou, Penelope Chan Source: University of Hong Kong, 8 pages. Publication Date: June 8, 2011. Prod. #: HKU945-PDF-ENG

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