This case analyzes the challenges Citibank is facing in implementing e-business strategies. The focus on Citibank has developed an e-business approach that fits with its corporate business policy. Citibank not only wants to use information technology to improve internal procedure and offer more efficient customer services at negligible costs, but in addition, it needs to ensure that the highly segmented market can be served by its single and global on-line system.
At one conclusion of the spectrum of the marketplace are multinationals and top-level national corporations that run treasuries that are classy, and at the other end are companies and small - and medium-sized businesses that are not yet prepared to upgrade or transform their systems.
PUBLICATION DATE: October 24, 2008 PRODUCT #: HKU797-HCB-ENG
This is just an excerpt. This case is about FINANCE & ACCOUNTING
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