An organization, known as Groups,operates customer and employee loyalty programs for businesses. The firm was founded by two GSB alumnae in the late '90s. This article sheds light onthe thought- the foundation of the firm, creation procedure, and various predicaments direction faced with deciding which market to pursue and the best way to get customers with no substantial advertising investment.
Moreover, it alsodescribes the transition from a consumer- to an enterprise-oriented business.
This is just an excerpt. This case is about ORGANIZATIONAL DEVELOPMENT
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