CarMax Harvard Case Solution & Analysis

Carmax is the largest multi-market for used cars in the U.S., and has no format to the format of a competitor in the $ 375 billion market for used cars. CarMax is trying to do what some analysts considered impossible. Used cars benefit nationally, and at the same time, the reconstruction tarnished image used car salesman "Hide
by Rajiv Lal, David Kiron Source: Harvard Business School 29 pages. Publication Date: June 15, 2005. Prod. #: 505080-PDF-ENG

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