Capitec Bank: Leveraging Banking Innovations to Attract Wealthier Customers Harvard Case Solution & Analysis

Capitec Bank was a new bank established at the end of apartheid to offer banking services and loans to large numbers of low-income buyers re-opened for economic progress and the desire to end discriminatory system. Banking context dominated four major and long-standing practice of banks is characterized by conservative heritage. Capitec plans to create an innovative proposal to serve the low-income market and move the proposal to the higher income groups. At the same time, the competitive environment began to change, as well as other banks are trying to attract low-income customers, as well. Capitec deal considering strategic options for the survival and expansion in this context. "Hide
by Helen Barnard, Gwen Ansell Source: Richard Ivey School of Business Foundation 11 pages. Publication Date: November 6, 2012. Prod. #: W12296-PDF-ENG

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Capitec Bank: Leveraging Banking Innovations to Attract Wealthier Customers

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