Bristol-Myers Squibb Company – Managing Shareholders Expectations Harvard Case Solution & Analysis

Senior Accountant Bristol-Myers Squibb must evaluate the appropriateness of revenue recognition, as the company dramatically changed its customer relations channel. Decision-maker must determine not only feasible but also the right way to deal with the leadership on this issue. "Hide
by Murray J. Bryant, Tapaswi Narula Source: Richard Ivey School of Business Foundation 12 pages. Publication Date: September 24, 2009. Prod. #: 905B08-PDF-ENG

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