BCN BRAND: SELLING BARCELONA AROUND THE WORLD Case Solution
In simply 3 years and with 13 staff members, Pablo Caralps developed BCN Brand name, a promising business with an existence in 8 nations and a fascinating portfolio: colored tennis shoes, golf shirt, swimsuit, mobile phone cases, sunglasses, motorbike helmets, leather products, bikes as well as fire extinguishers. Its objective - To communicate the sensation of continuous summer season and to export the Barcelona way of life - a technique that has actually been a definite success: turnover was EUR700,000 in 2014 and around EUR1 million in 2015, 70% which stemmed abroad. Nevertheless, BCN Brand name operated to a big degree inning accordance with instinct and experimentation and, in November 2015, the business discovered itself at a turning point: Should they employ an advertising director to offer the business a strong structure and present preparing into their organisation technique? Or should they continue going with instinct, flexibility of motion and spontaneity?
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