BCN BRAND: SELLING BARCELONA AROUND THE WORLD Case Solution
In simply 3 years and with 13 staff members, Pablo Caralps developed BCN Brand name, a promising business with an existence in 8 nations and a fascinating portfolio: colored tennis shoes, golf shirt, swimsuit, mobile phone cases, sunglasses, motorbike helmets, leather products, bikes as well as fire extinguishers. Its objective - To communicate the sensation of continuous summer season and to export the Barcelona way of life - a technique that has actually been a definite success: turnover was EUR700,000 in 2014 and around EUR1 million in 2015, 70% which stemmed abroad. Nevertheless, BCN Brand name operated to a big degree inning accordance with instinct and experimentation and, in November 2015, the business discovered itself at a turning point: Should they employ an advertising director to offer the business a strong structure and present preparing into their organisation technique? Or should they continue going with instinct, flexibility of motion and spontaneity?
This is just an excerpt. This case is about Business
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