Banyan Tree Hotels & Resorts: Gauging Investors Views on Corporate Social Responsibility Harvard Case Solution & Analysis

In January 2003, Mr. Ho Kwok Ping ("KP"), co-founder and chairman of Singapore-based Banyan Tree Hotels & Resorts, debating whether to take it private company public. The company has developed and operated several boutique resorts and spas around Asia. What set the company apart in the market, and is an integral part of the brand Banyan Tree, was his commitment to the environment, both physical and human, because of its leaders' passionate belief in ourselves ethically and responsibly. The company was the major expansion plans in Asia and around the world. These expansion plans require funding, and one obvious option was to take the company public through IPO. But KP had his doubts about the IPO. Investors will feel as passionately as he did on pro-environment values ​​of the company and of the initiative? Or he and his managers should not compromise their values ​​to deliver acceptable returns for shareholders? In the current economic climate in Asia and around the world, it was the right time to go public? "Hide
by Eliza Tse, Pauline Ng, Kay Ross Source: University of Hong Kong, 14 pages. Publication Date: 20 August 2003. Prod. #: HKU275-PDF-ENG

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