Since the official launch in January 2000, Baidu.com, Inc (Baidu) quickly grew to become the leading search engine in China. After three rounds of private financing, Baidu registered on the public market NASDAQ Stock (ticker: BIDU) on August 5, 2005. This case can be used for at least three types of courses: business valuation, business in emerging markets, or do business in China. When used to assess a business or corporate finance course, it is the main issues related to assessment of the early stages of growth companies in emerging industries and the economy. When used for business of course, the case demonstrates the opportunities and challenges starting and growing businesses in emerging markets, but also shows how a start-up company can take existing entrepreneurial ideas and proven business model from another country and successfully adapt it to the domestic market . Three steps in the successful adaptation are: (1) using their local knowledge and experience, (2) create a unique competitive advantage for the company, and (3) creating an entry barrier for competitors. In the course of doing business in China, the case highlights the strategies for doing business in China and the role of culture, government, economy, legal and financial systems, and the consumer market in the formation of these strategies. "Hide
by George Foster, Joseph Piotroski, Ning Jia, Martin Haemmig, Gaviser Sarah Leslie, Jenny Tung Source: Stanford Graduate School of Business 28 pages. Publication Date: February 05, 2009. Prod. #: A197-PDF-ENG
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