Attack of the Clones: Birchbox Defends Against Copycat Competitors Harvard Case Solution & Analysis

Birchbox offers trial-sized beauty products are delivered in the mail every month - attracting rave reviews. Seeing the success of this model, multiple "Copycat" clones seek to offer the same services. Many of these imitators focus on non-US countries, but also other complex Birchbox in their own territory. Birchbox can defend your position? How? "Hide
by Peter A. Coles, Benjamin Edelman Source: HBS 9 pages. Publication Date: November 18, 2011. Prod. #: 912010-PDF-ENG

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