Aspects of Marketing Organization: An Introduction Harvard Case Solution & Analysis

Discusses typical strengths, vulnerabilities, and key management skills related to the three common forms of the organization of marketing: product-oriented organization, market-oriented organization and function-oriented organization. It considers how the nature of marketing is changing in every shape, types of skills that are (and are not), developed in every form, and key success factors needed to control every organization marketing. "Hide
by Frank V. Cespedes 15 pages. Publication Date: October 20, 1988. Prod. #: 589062-PDF-ENG

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