Apple in China Harvard Case Solution & Analysis

The road to success has not been smooth although China is Apple's fastest growing marketplace. Apple's products are primarily suicides among its young workers, a Taiwanese company that was the focus of significant criticism and negative publicity for poor working conditions and contract manufactured in China by Foxconn.

Apple, an aspirational brand in China, was named the top brand on earth in 2015 by Brand Finance--followed in second position by their global nemesis, Samsung. Apple's popularity in China led to appreciable counterfeiting or copying of their prototypes, products, know how, trade secrets, service version, and shop notions. It's spawned a cottage industry that supplies symbols, uniforms, shopping bags, shelves and other accessories to fake Apple shops to make them seem real.

Face-seeking behaviour, the aptness of some Chinese to show status that is high off consumer goods, farther spurs the actions of imitators and Apple counterfeiters to match marketplace demand. After more than a quarter century of constant high rates of economic growth, China's market is cooling. Despite a panoply of obstacles, Apple CEO Tim Cook maintains that China is key to Apple's bottom line now and in the future.

PUBLICATION DATE: March 21, 2016 PRODUCT #: TB0439-HCB-ENG

This is just an excerpt. This case is aboutĀ GLOBAL BUSINESS

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