AmorePacific Harvard Case Solution & Analysis

Describes the dominant firm in the Korean cosmetics market until the mid-2000s. Provides background on the historical evolution of AmorePacific, its current brands, and it faces competition from both local and international players. Also provides information about the structure of the market and the known distribution channels. "Hide
by Elie Ofek, Kerry Herman 12 pages. Publication Date: April 6, 2007. Prod. #: 507070-PDF-ENG

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