American Apparel, a popular clothing manufacturer is socially progressive policies work and uses significant environmental achievements in its production process. In addition, it has a well-established charitable arm. Against the background of these socially responsible policy is very sexy nature of advertising company. This element of the marketing mix, it seems at least some consumers are very much in conflict with other objectives and policies of the company. The question before the students, whether this discrepancy can be saved, or brand advertising has to change. "Hide
and June Cotte, Son Hwan (Mark) Lee, Brittany Schuette Source: Richard Ivey School of Business Foundation 5 pages. Publication Date: August 13, 2012. Prod. #: W12134-PDF-ENG
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