The very first of a three-case series, this is a classic business-government relations (BGR) challenge for Southwest Airlines. The A case scenario takes the student in the issues SWA had with adversaries along with the Civil Aviation Board of trying to fly through the passage of the Wright Amendment in the late 1970s in the early years. The House Majority leadership championed the stance and cause of Dallas/Fort Worth Airport Authority as well as the huge DFW airlines, most prominently American Airlines.
The situation is then updated by the case 25 years afterwards, when SWA is a big airline as well as the events of September 11, 2001, damage the short-haul business of low-cost airlines. The case presents BGR strategies of SWA.
PUBLICATION DATE: April 04, 2014 PRODUCT #: UV6808-PDF-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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