Alibaba Group: Fostering an E-commerce Ecosystem Harvard Case Solution & Analysis

Alibaba Group: Fostering an E-commerce Ecosystem Case Solution

In 2014, Alibaba Group (Alibaba), the biggest e-commerce platform operator in China, boasted in its New York Stock Exchange prospectus about its e-commerce ecosystem, which was being constructed over time. The ecosystem, which was well matched for individuals's Web practices of the past, would not likely be current in the mobile age, when searching for details no longer postured an issue and individuals ended up being captivated by mobile apps that offered amusing and useful services. Having actually flourished on pooling Web traffic by showing a substantial range of product on its platform, Alibaba might not pay for to now lose Web traffic to numerous personalized little apps.

This is just an excerpt. This case is about  GLOBAL BUSINESS

PUBLICATION DATE: December 19, 2016

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