Alessi: Evolution of an Italian Design Factory (B) Harvard Case Solution & Analysis

Since 1970, the world-renowned architect and designer Alessandro Mendini, acted as a consultant and advisor to Alessi, the Italian Home Design Works. In discussing the role Mendini as artistic director, the case represents the artistic side of Alessi, where design ambitions must be balanced with the business considerations. Includes color exhibits.
To enhance their effectiveness, color cases should be printed in color. "Hide
Youngme on the Moon, Vincent Dessain, Anders Sjoman Source: Harvard Business School 6 pages. Publication Date: September 2, 2003. Prod. #: 504019-PDF-ENG

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