The Income Statement 

This articles shows the best way to prepare, read and interpret a financial statement that quantifies the performance of the company over a time period, the Income Statement. It also shows its distinct parts and the gain produced. This article exemplifies its relationship with the Balance Sheet and the content and structure of the Income […]

The Chubb Corporation: An Analysis Of 2004-2012 Return On Equity 

In March 2012, a buy side analyst with a midsize (more than $5 billion in managed assets) investment management company was requested by one of its portfolio managers to help him assess the Chubb Corporation (Chubb) as a possible investment candidate to diversify his portfolio to contain a property casualty insurance company. The stock performance […]

The Balance Sheet 

This article describes the best way to prepare, read and interpret most significant financial statement, the first and the Balance Sheet. The statement of Financial Position of a company or the Balance Sheet includes a list of its resources and of its sources of capital as of a specific day. The Balance Sheet is affected […]

Sustainability at the Coca-Cola Company In a New Era of Brand Building 

This case is used in the class elective on handling corporate communications of Darden. This case provides students a concise history of The Coca-Cola Company’s (TCCC’s) brand history before focusing on the value that TCCC’s Office of Sustainability now plays in the communications strategy for the brand. The case focuses the Office of Sustainability works […]

Sticks and Stones? How Companies Respond to Tax Shaming 

Adverse marketing has been experienced by a growing variety of international corporations over complex tax structures created to minimize their tax burdens. In the case of U.S. companies, there has been an increase outcry over inversions, a means of restructuring the company so that the U.S. Company was replaced by a foreign company in a […]

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