A re-Commerce intermediation model has been pioneered by gazelle: it purchases used electronic equipment from consumers and resells them on eBay or to wholesalers.
Going ahead, its two primary tactical challenges are: 1) determining how much to rely on partnerships with big retailers for increase; 2) deciding whether to prolong as a "merchant," i.e., purchasing and reselling goods (and thereby taking stock risk), or to transform itself into a "two-sided platform" connecting sellers and buyers without taking inventory risk.
PUBLICATION DATE: September 28, 2010 PRODUCT #: 711446-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
Related Case Solutions & Analyses:
Gazi (C): Getting organized
Operation Rollback Water: The National Guard’s Response to the 2009 North Dakota Floods (A)
Challenges in Developing Products for an Advanced Mobile Market: Sasken’s Experience
Felipe Calderon: Leading with Light and Power (B)
Government Policy and Clean-Energy Finance
The Credit Suisse Christian Values Fund
Valuing Currency Management: TOM vs. U.S. Commerce Bank, Assignment Questions
Barry Fine
China: To Float or Not to Float? (F): Alcatel and Strong Chinese Competition
The Price of Dignity – Labor Rights in Peru, Spanish Version
