3 Five Forces Model Case Solution
How plug power can take the opportunity
Plug Power can take the opportunity by manufacturing the supplying chain efficiently. It should depend on the suppliers who would be dedicated towards the firm and who would not have the high bargaining power because of less collaborations with other companies.
3.5 Threat of Substitute Products
There is high threat of substitutes for the Plug Power Inc., such as: Energy Nova, Doosan fuel cell America and Ceres. The service quality of these firms is standard and higher, which creates a threat of substitute. This creates a higher strength of substitutes. The substitutes bring the profitability upwards, because every company brings innovation and best quality product, which expands the industry. Moreover, customer goes towards that company which provides innovative and contemporary services.
How plug power can take the opportunity
Plug Power Inc. should focus on its services also rather than just emphasizing on the products.In other words, it should be service oriented. It should also assess the customers’ demands and provide services according to it. Moreover, differentiation and innovation can make the company an opportunist, helping it in achieving the competitive advantage in the industry.
3.6 Complementors of Plug Power Inc.
Complementors are direct competitors who make the value addition and cause the company’s market capitalization to go down by stealing the company’s current customers. The main complementary are Ballard Power Systems Inc., Bloom Energy Corp and Hollysys Automation Technologies Ltd. The complementary products create the brand image and enhance the industry’s product, because they have a direct relationship with the product, which creates an increase in the company’s sales. Furthermore, the complementary products make the other product more efficient and structured.
3.7 Industry Attractiveness Assessment Tool
3.7.1 Incumbents
Competitive Force | level | ||
Threat of substitutes | High | ||
Threat of new entrants | Medium | ||
Rivalry among existing firms | High | ||
Bargaining power of suppliers | Medium | ||
Bargaining power of buyers | Medium |
3.7.2 New Entrants
Competitive Force | level | ||
Threat of substitutes | High | ||
Threat of new entrants | Low | ||
Rivalry among existing firms | High | ||
Bargaining power of suppliers | High | ||
Bargaining power of buyers | Medium |
3.8 Industry Key Success Factors
Key success factors imply that for any business that you want to start, you should first analyse it through different dimensions. For example: your idea is viable or not, it is attractive or does credibility exist or not. There must be some factors included in order to be successful in the industry.
- Product management and efficiency.
- Diversification in business and idea.
- Product Quality.
- Cost effectiveness.
- Financial feasibility.
- Economic feasibility.
- Technical feasibility.
- Political feasibility.
- Social or Environmental feasibility.
EXTERNAL ANALYSIS SUMMARY TABLE |
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Dimensions of the Macro Environment | KEY TRENDS | WHAT OPPORTUNITIES/ THREATS DO THESE TRENDS CREATE FOR THE INDUSTRY | ||
Macro-Economic | Barriers to entr | opportunity to create “barriers to entry” for potential competitors | ||
Global | Growth rate | increase in growth rate of firms in the international market | ||
Technological | Innovation | Opportunity For The Adoption Of New Technology | ||
Demographic | Different peer groups | Threat to which customers feel satisfied by the current offerings in the target market | ||
Socio-cultural | Different ethnic background | threat to according to the ethnicity and satisfaction by the current offerings in the target market | ||
Political-legal | Political influence | potential to employ low cost guerrilla and/or buzz marketing techniques to promote the firm’s product or services |
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