Strategic alliances are an opportunity to strengthen its position in the market, gain new capabilities and resources, and give you the opportunity to grow up in difficult times. Many large, significant resources companies already know this and use it to their advantage. But as a small company with less, receive, and manage high-alliance portfolio? Getting alliance portfolio you dreamed, and then manage it well for a long time, not so impossible as it may seem, provided that you act early, make a few approaches to the various partners, give consistent attention to each one, and generally avoid alliances with competitors. "Hide
by Pinar Ozkan, Kathleen M. Eisenhardt Source: IESE-Insight Magazine 8 pages. Publication Date: September 15, 2009. Prod. #: IIR007-PDF-ENG
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