Whirlpool Corporations Global Strategy Harvard Case Solution & Analysis

The case concerns the Whirlpool Corporation (Whirlpool) and its global expansion, which was driven by the objective Whirlpool, the world leader in the market of consumer electronics. Beginning with the acquisition of a controlling stake in the unit owned company Philips, the Dutch electronics company, Whirlpool acquired a controlling share of Indian firms, four joint ventures in China, and new investments in Latin America. By the mid-1990s, serious problems have arisen in international operations, Whirlpool,. In 1995, the European Whirlpool profit fell by 50%, and in 1996, the company reported $ 13 million loss in Europe. In Asia, the situation was even worse. Although the region accounts for only 6% of corporate sales, Whirlpool lost $ 70 million in Asia in 1996 and $ 62 million in 1997. In Brazil, Whirlpool was the victim in 1997 and again in 1998, spiraling interest rates.
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by Andrew C. Inkpen Source: Thunderbird School of Global Management 17 pages. Publication Date: November 30, 2000. Prod. #: TB0175-PDF-ENG

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