IMD-1-0315 © 2011
Yaziji, Michael; Ionescu-Somers, Aileen; Strebel, Heidi
The A-case opens with Greenpeace activists in mountaineering connect from the facade of WestLB headquarters in Düsseldorf, dangling. WestLB was among the largest banks in Germany and the public bank for the federal state of North-Rhine Westphalia. The activists were protesting against the bank’s funding for the building of the 2nd oil pipeline in Ecuador.
The case provides the background story on oil production in Ecuador, the protests against the pipeline and its own financiers, and the decision by the bank to close on the loan regardless of the protests in Ecuador, Germany and other countries around the world. Learning objectives: Evaluating the dangers from a negative NGO campaign and understanding how clients manage their triple bottom line.
Westlb A In The Pipeline - Responsible Financing Case Study Solution
Subjects: Project financing; NGO campaign; Sustainability, Oil & gas industry
Settings: Global ; Financial services ; Turnover: €3,186 million ; Employees: 4,712 ; 2001-2011
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