U.S. Postal Service managers consider the results of tracking studies conducted under the direction of Young and Rubicam. The study shows that "We deliver" campaign USPS significantly improved perception, but the positive effect decreased after the end of the campaign. Vargo and DeVar must decide whether to continue the campaign or change it in any way. "Hide
by Paul W. Farris, Mark Parry Source: Darden School of Business 21 pages. Publication Date: 02 April 1991. Prod. #: UV2804-PDF-ENG
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