Ujaala Borderline General Insurance Company Limited Harvard Case Solution & Analysis

"In the last two years Ujaala Borderline lost two key customers and lost in the bidding process for the third and large general manager Ujaala Border and Executive Vice President, Corporate Sales (Indian and MNC business) just left a meeting with a major client of the company. - Sweekar iron and CEO of Steel. Sweekar's told them that he takes his company's business from Ujaala Border and going with another provider. Director General pointed out several maintenance issues that have occurred over the past two years, and it is believed that these issues have been ignored. First, there were errors in the policy and a number of problems with delivery Second, because many of the organizational changes Ujaala Borderline, managers Sweekar had to interact with several Ujaala border personnel -. was enhanced by the claims of each Ujaala Frontier employees that they belonged Sweekar account. Thirdly, there were several errors in the quotes. Fourth, Sweekar had three different managers relationship for four years because of the high turnover in Ujaala border. Finally, the last claim is not resolved to the satisfaction Sweekar author. As CEO Director left the meeting, he asked what had happened. was recently profiled in a national newspaper as the CEO of the leading general insurer in India, but now felt that he was involved in the changes that he knew what he had created. When he thought of meeting with the CEO and the latest events Sweekar he nearly collided with an auto rickshaw. Dhirender If not shout a warning there probably would have been a collision. CEO is now understood that Ujaala Borderline had many problems, and he knew that he was act quickly and decisively in order to turn things around or else his job was at risk. "" Hide
on W. Glenn Rowe, Lyn Purdy, Uhnat Kohli Source: Richard Ivey School of Business Foundation 22 pages. Publication Date: September 21, 2011. Prod. #: W11186-PDF-ENG

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