S’well: The Mass Market Decision Harvard Case Solution & Analysis

S'well: The Mass Market Decision Case Solution

After constructed a high-end brand name, the essential decision in the event is actually whether to start broadening the S'well item profile to the mass industry.

This scenario informs the account of the way Sarah Kauss, a blossoming women business owner, developed a premium pure water bottle brand name from scratch.

PUBLICATION DATE: August 05, 2016

This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP

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