IMD-3-2247 © 2011
Narasimhan, Anand; Dogra, Aparna
The Sula case handles the birth of the wine market in India and the management challenges dealt with by the creator launching and growing in this market. The case checks out various difficulties that the business owner deals with as he gets in an essentially non existent market in India.
The case goes over entrepreneurial and management difficulties in quick growing business in India. Knowing goals: Understanding entrepreneurial and management difficulties in India specifically in the wine market.
Sula Wines Creating A Legacy (A) case study solution
Subjects: Leadership; Entrepreneurship; India; Wine Industry; Organizational Behavior; General Management
Settings: India ; Wine Industry; Viticulture ; 1 Billion USD ; 2010
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